Maruti is not an online outlier, of course; other heavyweights have rolled out similar services. But as an analyst pointed out, Maruti's all-India roll-out has significant impact given that it accounts for over half of all cars sold, reports, reports Pavan Lall.

'Our strategy is intact and our important pillars for India -- the SUV roll-out and the focus on the cost of ownership of a car -- remain in focus'

The new car market is estimated at around 30,000 units a year in sales in a good year, whereas the used car market for luxury vehicles is estimated at around 60,000 cars annually.

What will it take for Tesla to plug and play in India? Sector pundits say it's a mix of strategy, getting the price right, timing, the right talent, and above all, patience.

While the latest, fourth-generation Swift makes no pretence of being a performance car or the last word in luxury, what it does stand for is amply evident, notes Pavan Lall.

Step on the gas and the power that propels the compact four-seater will take you by surprise as it hurtles towards the 80 kmph like a racing thoroughbred, never compromising any stability thanks to its rigid chassis and solid 1,600-kg kerb weight that gives it a well-planted feel along straights, corners and tricky lanes and roads, says Pavan Lall.

Smooth engine, plush interiors, great suspension that handle dodgy roads with ease, futuristic design elements that have little by way of competition in the market -- it's all there, says Pavan Lall.

Why is the Mini the only "lifestyle" auto badge that seems to be growing and staying strong? Pavan Lall finds out.

Last year, Nikhil Kamath and his brother Nithin jettisoned into a club of the country's 100 wealthiest with their net worth pegged at around Rs 24,000 crore

Making a debut in India with an SUV, Citroen's products in the next couple of years will clearly chart and define its destiny in what has become both a vibrant but also a daunting market for foreign entrants, says Pavan Lall.

The answer would have been an unequivocal yes had the A4 been priced more aggressively, says Pavan Lall.

Rolex has been masterful at playing the demand-supply game, limiting its issue of coveted and in-demand watches to only one or two pieces per dealership.

The Quorum in Mumbai aims to introduce and extend its blend of hospitality and philosophy of being community-led, content-driven, design-focused and experiential.

With all the safety equipment that it features, the S60 could be the smarter, more mature sedan alternative that consumers in this price category want, says Pavan Lall.

For those who've always wanted to drive a BMW in India, the 2 Series is easily the most fun to drive everyday car that money can buy.

For Hero MotoCorp, India's largest two-wheeler company, it's a calculated gambit to revive Harley-Davidson whose ride in India has been anything but easy since it got here.When automotive firms embark on alliances, it's a roll of the dice on how such marriages will play out.

The latest Hyundai i20 is an exciting car, given the overall drive experience, transmission, ride quality and tech. And while it may not be as low cost as a Maruti or come with the "heavy German steel-feel" of the Volkswagen, it does carve out a niche for itself at pole position with a combination of technology, styling, drive and ride comfort, and low cost of ownership, says Pavan Lall.

India wasn't applying widespread crash testing like foreign countries do, so manufacturers didn't see the need for an investment focus on safety. Customers rarely walked into showrooms asking for the safest car. They wanted the cheapest or the most fuel-efficient or the best-looking car.

Automakers are caught in a chicken-and-egg situation: Prices have to come down if volumes are to increase, and volumes won't increase unless prices come down, notes Pavan Lall.

What worked for Hyundai in India when so many other auto manufacturers have had to eat humble pie? Pavan Lall finds out.